Smithfield Foods

Marketing Director

ID
2017-6795
US-VA-Smithfield
Category
Marketing/Public Relations
Type
Full-Time
FLSA Status
Exempt
Shift
Corporate - Day Shift

Overview

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

 

This position is accountable for the overall direction, strategy and execution for the marketing of the Smithfield brand. It will develop and manage advertising and promotion strategies by utilizing creative and effective media plans and proper management of agency relationships. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies.

EEO/AA Information

Smithfield is an Equal Opportunity/Affirmative Action (EEO/AA) Employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, status as a protected veteran, status as an individual with disability, or any other protected group status or non-job related characteristic as directed by law.

Responsibilities

Responsibilities and tasks are written as follows:

 

Brand Management

  • Sets annual marketing objectives, strategies, tactics and measures.
  • Analyzes consumer and market trends to address business opportunities and issues.
  • Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
  • Manages marketing mix elements and other business-building initiatives.
  • Manages brand budget, and is responsible for cost implications of all marketing projects.
  • Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.
  • Leads market and competitive analyses, leveraging syndicated and proprietary data.
  • Participates in sales presentations and customer meetings.

 

Advertising and Promotion Management

  • Manages agency relationships and leads the preparation for internal and external brand presentations.
  • Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
  • Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.
  • Develops effective and efficient media plans with the media agency to reach target consumers.

 

Innovation Management

  • Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.
  • Works within a cross-functional team, leading marketing efforts.
  • Partners with other functional areas to quickly bring viable new products to market.
  • Identifies opportunities for growth and cost improvement and is responsible for line extensions.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Bachelor’s degree (B.A.) from a regionally accredited four-year college or university in Marketing or related field and 10+ years classical marketing experience; required.
  • MBA in Marketing or related field, preferred.
  • Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.
  • Very strong communication and interpersonal skills.
  • Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
  • Strong quantitative and analytical skills.
  • Proficient with syndicated data.
  • Able to travel up to 25% of the time.

Supervisory Responsibilities

  • Carries out managerial and supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Physical Demands

The physical demands described here are representative of those an employee should possess to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Specific vision abilities required include close vision, color vision and ability to adjust focus.
  • Frequently required to sit, use hands to handle or feel and talk or hear.
  • Occasionally lift and/or move up to 50 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Corporate working environment.
  • Noise level in the work environment is usually moderate.

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