Smithfield Foods

Associate Brand Manager

Job Locations
FLSA Status
Corporate - Day Shift

Job Locations


Your Opportunity

As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan’s Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers.


Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include “Product” (quality, innovation, packaging), “Place” (channel strategies and distribution), “Price” (pricing strategy and implementation), and “Promotion” (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.

Core Responsibilities

Brand Management

  • Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
  • Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
  • Responsible for brand budget
  • Ensures Legal approval of all documents, contracts and materials that touch external stakeholders
  • Develops market and competitive analysis leveraging syndicated and propriety data
  • Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail

Advertising and Promotion Management 

  • Manages agency relationships and leads the preparation for internal and external brand presentations
  • Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts
  • Ensures the most motivating messaging reaches target consumers
  • Collaborates with sales to develop strategic partnership activities with key retail partners

Innovation Management

  • Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
  • Partners with other functional areas to quickly bring viable new products to market
  • Identifies opportunities for growth and cost improvement
  • Commercializes line extensions that can be launched within 12 months

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Bachelor’s Degree from a regionally accredited four-year college or university in Marketing or closely related field and 3+ years’ relevant experience; required.

  • MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred.

  • Experience managing a budget for a brand and working in a cross-function environment, preferred.

  • Experience working with syndicated data.

  • Strong quantitative and analytical skills, required.
  • Experience commercializing new products and line extensions, preferred.

  • Strong communication and interpersonal skills required.

  • Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required.

  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

  • Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.

  • Up to 15% travel may be required for this position
  • Ability to work well with others in fast paced, dynamic environment.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

Careers and Benefits

To learn more about Smithfield’s benefits, visit







More than 63,000 employees globally drive our success. We strive to create a fair, ethical and rewarding work environment.






Working at Smithfield isn't just a job – it's the foundation for a lifelong career with training designed to help you advance professionally.






Our people matter. That's why we offer excellent, comprehensive benefits packages to our full-time employees.






Sustainability is ingrained in our culture and guides how we operate. We believe in innovating for the future.





About Smithfield Foods

Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. Our 43,000 U.S. team members and 16,000 European employees are dedicated to producing “Good food. Responsibly.®” and have made us one of the world’s leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our neighbors in need. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan’s Famous®, among many others. For more information, visit, and connect with us on Facebook, Twitter, LinkedIn and Instagram.

EEO/AA Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.


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