Smithfield Foods

  • Marketing Specialist

    Job Locations
    Marketing/Public Relations
    FLSA Status
    Corporate - Day Shift
  • Your Opportunity

    Are you an ambitious and creative marketing professional that excels in rapidly evolving environments, brainstorming new concepts, connecting with key stakeholders, and exploring opportunities to expand a business? Then join one of the country’s top 25 consumer packaged goods companies, Smithfield Foods! We have cultivated a culture that is committed to our employees, products, and environmental sustainability to make our communities better. Smithfield Foods and the Marketing Team are continuously progressing and are seeking innovative, self-driven marketing professionals!


    The Marketing Specialist assists the marketing department with marketing materials and plans in order to build sound business recommendations and programs. Collects information or specifications for use in data sheets, promotional publications, presentations, or brochures and prepares draft versions. Focused on identifying mutually beneficial opportunities that support both brand growth and category growth. This role must work effectively with internal partners, external vendors and customers to deliver best in class programs to support the overall business strategy. 

    Core Responsibilities

    • Assists the marketing department with the creation of marketing materials and plans.
    • Collects data measuring the viability of new markets and assists in the creation of market development plans.
    • Assists in the development of an integrated brand image and message throughout all advertising, packaging and promotional efforts.
    • Supports the execution of category strategy via event, digital and trade marketing tactics.
    • Coordinates marketing activities for one or more markets, brands, or product/category lines.
    • Gathers data on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies.
    • Measures and analyzes results to determine ROI.
    • Work closely with Sales, Marketing, Agencies and Business Management to develop data-driven solutions.
    • Continuously improve our capabilities and processes to drive superior results.

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.


    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

    • Bachelor's Degree from a regionally accredited four-year college or university in Marketing, Business Administration or related field; required.
    • MBA and 2+ years of relevant experience in sales, marketing, category management or trade marketing, preferred.
    • 1+ years of experience working with syndicated data (technomac, dataessential, etc.), preferred
    • Ability to synthesize data from multiple resources to build actionable recommendations.
    • Must have analytical skills using PC based applications (Windows, Excel, Powerpoint) with emphasis on Excel Pivot Tables to database queries required to manipulate & synthesize data from multiple resources to build actionable recommendations.
    • Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact both verbally and written.
    • Ability to work effectively and demonstrate strong interpersonal skills in a cross-functional environment with both internal and external team members.
    • Strong ability to clearly communicate ideas, both verbally and in writing in a fashion appropriate to various levels of the organization.
    • Self Starter and driven with an attention to detail. Ability to manage multiple projects is critical.
    • Ability to work well with others in fast paced, dynamic environment.
    • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
    • Must be able to travel up to 30% of the time.

    EEO/AA Information

    We are an Equal Opportunity/Affirmative Action (EEO/AA) Employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, status as a protected veteran, status as an individual with disability, or any other protected group status or non-job related characteristic as directed by law.


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